Sony Japan launches three new models in its E-series, the NW-E026F (4GB), the NW-E025F (2GB) and the NW-E023F (1GB). The main feature of these MP3 players is the ability to change the body color easily. These series include three-line color LCD, direct USB connection with "drag and drop" function and FM radio tuner. Each models play backs ATRAC, MP3, WMA, AAC and Linear PCM Audio and are supplied with high-quality in-ear headphones (MDR-EX90SL).

Prices start from $90 for the NW-E023F model.